
One of our favorite events is almost here, and we’re confident you’re going to love it as much as we do. That’s right - our Million Dollar Diamond event is back and better than ever!!
At our Million Dollar Diamond event on April 22 and 23, we’ll have more than a million dollars’ worth of loose diamonds available. By making a one-on-one appointment, you’ll be able to get incredible personalized attention from our jewelry stylists. Whether you’re looking for your first diamond ever, a diamond for a special occasion, or for an engagement ring, we can help you find the perfect match.
For the first time ever, we’ll be highlighting both lab-grown and earth-mined diamonds. Earth-mined diamonds are the ones you’re used to hearing back. They’re formed under intense pressure and mined from underground.

Lab-grown diamonds are also formed under intense pressure because they’re real diamonds! Unlike imitation products such as cubic zirconia, lab-grown diamonds are chemically identical to earth-mined diamonds. Rather than being formed underground, these carbon pieces are created in a lab that simulates that level of pressure and temperature you’d find with earth-mined diamonds. This is called the HPHT process. For the record, the amount of pressure is about equal to the amount of pressure you’d feel trying to balance a jet plane on your fingertip - yikes!
According to the Gemological Institute of America, differences between the two types of diamonds cannot be seen with the naked eye, and only minor differences between crystal growth can be seen with specialized instruments. We’re super excited to introduce you to lab-grown diamonds if you haven’t seen them before. Seeing is really believing here!
One of the things we’re most excited about featuring during our Million Dollar Diamond event is our custom design services. During your appointment, you’ll be able to work with our staff to make your vision a reality. Whether you’re dreaming up jewelry to remember a life occasion by or planning the engagement ring of your dreams, we love custom designs!
If you’re not looking for a loose diamond right now, don’t feel like you have to sit this one out! We’ll have a gorgeous collection of diamond jewelry available for you as well.
We hope to see you in Prince Frederick on Friday, April 22 or in Dunkirk on Saturday, April 23 to shop our Million Dollar Diamond event! Make an appointment by clicking below to ensure you get the best possible selection for your goals.

At our Million Dollar Diamond event on April 22 and 23, we’ll have more than a million dollars’ worth of loose diamonds available. By making a one-on-one appointment, you’ll be able to get incredible personalized attention from our jewelry stylists. Whether you’re looking for your first diamond ever, a diamond for a special occasion, or for an engagement ring, we can help you find the perfect match.
For the first time ever, we’ll be highlighting both lab-grown and earth-mined diamonds. Earth-mined diamonds are the ones you’re used to hearing back. They’re formed under intense pressure and mined from underground.

Lab-grown diamonds are also formed under intense pressure because they’re real diamonds! Unlike imitation products such as cubic zirconia, lab-grown diamonds are chemically identical to earth-mined diamonds. Rather than being formed underground, these carbon pieces are created in a lab that simulates that level of pressure and temperature you’d find with earth-mined diamonds. This is called the HPHT process. For the record, the amount of pressure is about equal to the amount of pressure you’d feel trying to balance a jet plane on your fingertip - yikes!
According to the Gemological Institute of America, differences between the two types of diamonds cannot be seen with the naked eye, and only minor differences between crystal growth can be seen with specialized instruments. We’re super excited to introduce you to lab-grown diamonds if you haven’t seen them before. Seeing is really believing here!
One of the things we’re most excited about featuring during our Million Dollar Diamond event is our custom design services. During your appointment, you’ll be able to work with our staff to make your vision a reality. Whether you’re dreaming up jewelry to remember a life occasion by or planning the engagement ring of your dreams, we love custom designs!
If you’re not looking for a loose diamond right now, don’t feel like you have to sit this one out! We’ll have a gorgeous collection of diamond jewelry available for you as well.
We hope to see you in Prince Frederick on Friday, April 22 or in Dunkirk on Saturday, April 23 to shop our Million Dollar Diamond event! Make an appointment by clicking below to ensure you get the best possible selection for your goals.
