
Can you believe it? Our Million Dollar Diamond Event is almost here!! This is the BEST time of the year to find your perfect diamond.

On March 19 (Prince Frederick) and March 20 (Dunkirk), we will have our biggest selection of loose diamonds of the year. We’ll have over one million dollars worth of diamonds, so we know your perfect gem is in there.

We’ll be accepting trade-ins and upgrades during this event. There are so many awesome reasons to trade in your diamond. One really common reason our clients cite is to upgrade to a larger size. The carat weight of a diamond can really make a huge difference. This image does an amazing job of showing how even just half a carat larger makes a huge impact.
This is also the perfect time to experiment with a new diamond shape. We asked Claude Dickinson his favorite diamond shapes right now, and this is what he had to say:

Round: "Rounds are sparkly and show a lot of fire and scintillation, so they are always a top choice!"

Oval: "When I'm looking for an oval diamond, I like to find one that has that true refined oval shape...they can easily turn into a "squoval" so finding that really amazing oval is awesome!"

Cushion: "With cushion cuts, it's kind of cool because the rough of the diamond is actually shaped most like a cushion so it saves the most weight for the cut. The bowed sides and rounded corners are just beautiful and soft looking"
Of course, you don’t have to simply trade in your diamond. We’d love to help you find a new diamond that speaks to your soul. We will also have a great collection of diamond settings and diamond fashion jewelry available for you to shop. If you make an appointment to help us know what you’re looking for, we’ll reserve a spot for you and have the perfect collection ready for you. As a special bonus, when you arrive for your reserved appointment, you’ll automatically be entered to win a pair of FREE diamond stud earrings.
Speaking of special bonuses, did we mention that you can get a free gift card with your purchase during the event?

If you’re ready to get your sparkle on, book your appointment now! This is our biggest diamond event of the year, so there’s never been a better time to get your dream diamond. We can’t wait to see you!

On March 19 (Prince Frederick) and March 20 (Dunkirk), we will have our biggest selection of loose diamonds of the year. We’ll have over one million dollars worth of diamonds, so we know your perfect gem is in there.

We’ll be accepting trade-ins and upgrades during this event. There are so many awesome reasons to trade in your diamond. One really common reason our clients cite is to upgrade to a larger size. The carat weight of a diamond can really make a huge difference. This image does an amazing job of showing how even just half a carat larger makes a huge impact.
This is also the perfect time to experiment with a new diamond shape. We asked Claude Dickinson his favorite diamond shapes right now, and this is what he had to say:

Round: "Rounds are sparkly and show a lot of fire and scintillation, so they are always a top choice!"

Oval: "When I'm looking for an oval diamond, I like to find one that has that true refined oval shape...they can easily turn into a "squoval" so finding that really amazing oval is awesome!"

Cushion: "With cushion cuts, it's kind of cool because the rough of the diamond is actually shaped most like a cushion so it saves the most weight for the cut. The bowed sides and rounded corners are just beautiful and soft looking"
Of course, you don’t have to simply trade in your diamond. We’d love to help you find a new diamond that speaks to your soul. We will also have a great collection of diamond settings and diamond fashion jewelry available for you to shop. If you make an appointment to help us know what you’re looking for, we’ll reserve a spot for you and have the perfect collection ready for you. As a special bonus, when you arrive for your reserved appointment, you’ll automatically be entered to win a pair of FREE diamond stud earrings.
Speaking of special bonuses, did we mention that you can get a free gift card with your purchase during the event?
- Spend $2,500, get $100 gift card
- Spend $5,000, get $250 gift card
- Spend $10,000, get $500 gift card
- Spend $20,000, get a $1000 gift card

If you’re ready to get your sparkle on, book your appointment now! This is our biggest diamond event of the year, so there’s never been a better time to get your dream diamond. We can’t wait to see you!